Our story

We started with a problem people kept overlooking.

Teams with English certificates who still struggled to lead a meeting. LingoPure exists to close that gap: to build communication that works when it counts, and to prove it. This is how LingoPure began.

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Daniel Maneveld

Founder, 2021

Business communication should be measured by what people can do, not by the certificate they hold.

The problem we saw

The gap we kept seeing

Everywhere our founder looked, the same picture: smart, capable people who had passed the tests and collected certificates, yet hesitated on client calls, spent too long rewriting a simple email, and went quiet in the meeting that mattered. The training was there. The result was not. No one was measuring the skill that actually mattered.

The person behind it

Before starting LingoPure, Daniel spent years working in business environments where English was not a subject. It was how work got done.

Daniel Maneveld, Founder

After years of client meetings, negotiations, and cross-cultural conversations, Daniel knew the difference between passing a test and being understood. In 2021 he started LingoPure to build what was missing: a way to measure real communication, train it around real work, and certify it honestly. That is still the whole point.

What we believe

Capability over certificates

A certificate proves you passed a test. We care whether you can communicate with confidence.

Honest measurement

CEFR, tracked over time. Real levels, real movement, no inflated scores or vague progress.

Respect for the learner

No hype, no shame. We meet people where they are and show a clear way forward.

Why it matters

When communication works, careers grow, deals close, and teams stop losing good ideas to the language barrier. That is the difference we are after: not learning English for the sake of learning it, but English that changes what a person and a team can actually do.

Where we are headed

We believe the future is not human or AI. It is both. Teachers bring judgment, experience, and context. AI helps learners practice consistently and learn at scale. Together, they make progress reliable and help us grow into something more useful.